In 2023, Kohl's went through a major rethinking of their brand. This new brand featured a new color palette, fonts, photography style, and brand voice. As the only Senior Designer on the Social team, it was my job to take the new brand framework and distill it down to the social team for posts on platforms such as Meta, Snapchat, Pinterest, and Tik Tok. This framework was then turned into dozens of templates for the team to use for daily post creation.
